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Long-form content is often viewed as irrelevant in the age of social media and short attention spans. With bite-size digital formats becoming more prevalent, many people believe that long-form content is dead. However, long-form content remains the best way to tell a brand's story and build brand loyalty.
Why Marketers and Consumers Love Short Form
Short-form content is addictive and can offer instant gratification. It can supply digital consumers with a quick hit of information, laughter, or outrage in rapid succession. With the rise of social media, short-form content has become a staple in digital marketing.
When Short-Form Trumps Long-Term
The popularity of short-form content might make long-form content seem like a waste of time. However, all research indicates that search engines still favor long-form written content on websites. In fact, the longer the content, the higher the page ranking.
Content Writers Who ‘Go Big’ Win Out in the Attention Economy
Long-form content has been shown to generate more organic traffic to a website, and the quality of customer responses to long-form content is higher than that of short-form content. Longer pieces of content are more likely to be shared, converted, and lead to sales.
Why does Long-Form Content Perform So Well?
Long-form content ranks better than short-form content because it is more authoritative and comprehensive. It covers a topic in-depth, providing readers with a thorough understanding of the subject. When it is structured effectively, long-form content is more likely to be found and ranked higher in search engines.
Long-Form Can Be More Useful to Your Audience
Long-form content can be more helpful to an audience than a cursory blog. It provides a comprehensive guide to big technical topics or practical step-by-step guides to achieving a complex objective that customers can't get elsewhere. A longer, more detailed guide might be exactly what a customer needs to solve a problem.
Long-form content is not dead. While short-form content is popular and addictive, long-form content can be even more effective at building brand loyalty and telling a brand story. Long-form content ranks higher in search engines, generates more organic traffic to a website, and provides readers with more comprehensive information. Therefore, it is worth investing in long-form content as a part of your brand's digital marketing strategy.
Best Practices
Blog Posts for HK Brewcraft
Series of educational writings designed to engage customers through personal anecdotes, generate curiosity about the brewing process, and empower beer enthusiasts with knowledge on improving their drinking experience
The Brewer's Story
A series dedicated to sharing the personal stories of the brewers who create exceptional beers.
Humans Of Brewcraft
A series that celebrates the individuals behind HKBrewcraft, a local homebrew store in Hong Kong that is dedicated to beer education.
Blog Posts for Double Haven Brands
Series of writings aiming at providing readers with recommendations, guides, and insights related to food, drinks, and outdoor activities, with a focus on enhancing their overall lifestyle and well-being.
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