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Your Potential Target Audience
Expand Your Reach to Millions of Chinese-Speaking Customers Worldwide
1.2M
Australia
The Australian Bureau of Statistics' (ABS) 2021 Census revealed that 1,234,048 individuals in Australia reported speaking Mandarin or Cantonese at home, accounting for approximately 5.1% of the total Australian population.
3.8M
United States
The United States Census Bureau's 2020 American Community Survey found that roughly 3.8 million people in the United States spoke Chinese at home, comprising approximately 1.1% of the total US population.
2.17M
Singapore
The Singapore Department of Statistics' General Household Survey conducted in 2020 revealed that the resident population of Singapore aged 18 years and above who possess literacy skills in the Chinese language was approximately 2.17 million people.
1.77M
Canada
The 2021 Census conducted by Statistics Canada reported that around 1.77 million people in Canada spoke a Chinese language at home, constituting approximately 4.8% of the total Canadian population.
5.78M
Hong Kong
As of mid-2021, the Hong Kong Census and Statistics Department reported the population of Hong Kong residents aged 18 years and above to be approximately 5.78 million.
Expanding Your Brand to the Chinese-Speaking Market:
How I Can Help
Cross-Cultural Digital Marketing Strategy
What you need: High-quality, customised, bilingual content creation service and effective cross-cultural marketing strategies for your brand.
What I can do: Develop a strong brand presence that resonates with your target audience in both Chinese and English-speaking markets. Create engaging imagery and video content that speaks directly to potential customers.
Culturally-Specific Branding Consolidation
What you need: Professionally written brand book and product catalogue targeting English and Chinese-speaking audiences.
What I can do: Consolidate your branding and catalogue in Chinese, ensure alignment with your brand image and appeal to Chinese-speaking audiences by leveraging my professional knowledge of the industry, audience and your products.
Website Development and Translation
What you need: Accurately translated Chinese version of your website that is not AI-generated and actually makes sense.
What I can do: Optimise your brand's website for both Chinese and English-speaking audiences, translate your website content and ensure that it is culturally relevant and optimised for search engines. Assist with website design and development to create a seamless user experience for your target audience.
Bilingual Advertising Campaigns
What you need: Bilingual online ad strategy.
What I can do: Launch targeted, paid search advertising campaigns in both Chinese and English. Conduct keyword research, create ad copy, and manage your campaigns to drive traffic to your website and generate leads.
Bilingual Customer Service
What you need: Proficient native speaker to manage your B2B and B2C communication.
What I can do: Offer bilingual customer service, provide swift and accurate responses, and build positive customer relationships for both English and Chinese-speaking customers.
The Craft Solutions
3 Customised Packages for Brands to Master, Boost, and Start Your Way to Success in the Chinese-Speaking Market
1
The BrewMaster
Elevate your brand to the next level with our "BrewMaster" package. Our top-tier suite of services includes a complete branding consultation, custom marketing strategy planning, captivating content creation, bilingual branding materials, website consolidation, and detailed marketing reports with valuable analytics. Let us help you perfect your craft and leave a lasting impact on the Chinese-speaking market.
2
Craft Catalyst
Need a boost in your brand's online presence? Our "Craft Catalyst" package is perfect for you. With this package, we will create a custom digital marketing strategy that includes social media management, content creation, bilingual branding material, and website optimisation. Let us help you enhance your brand's online visibility and attract more customers.
3
Hopscotch
Start your journey off on the right foot with our Starter Package and watch your brand grow. Our services include basic marketing strategy planning and content creation. We will set your brand up for success in the Chinese-speaking market.
ABOUT ME
My name is Carol, and I am dedicated to expanding your digital reach into the Chinese-speaking market.
My passion for creating meaningful content and telling inspiring stories through social media began two years ago when I started working as a freelance Digital Marketing Specialist. Having a diverse career history in different marketing roles over the past 10+ years has allowed me to gain valuable insights into customer behaviour, operations, and branding.
My primary branding strategy involves identifying the core ethos, purpose, and appeal of the brand, telling a unique and authentic brand story through social media, and building brand loyalty and authority through compelling content with a consistent tone of voice.
At Craft Digital Marketer, my mission is simple: to deliver exceptional marketing services customised to your brand, while also prioritising the expansion of your brand's reach in the Chinese-speaking market. I am committed to providing measurable results that go beyond your expectations.
Best Practices
Uncover the power of a customised digital marketing strategy through real-world success stories and best practices from my past projects.
My Clients
