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In the realm of social media marketing, there are two potent tools that can elevate businesses' reach and engagement on Instagram. Collaboration and video content have proven to be game-changers for brands looking to expand their online presence. With Instagram's collaboration post feature launching in June 2021 and the growing popularity of short-form videos, merging these elements is the key to unlocking success.
Unveiling the Collaboration Post: Doubling Your Impact
The collaboration post feature on Instagram empowers two users to share the same post on their feed or Reels. By joining forces with another user, you have the ability to co-author content that will be displayed on both profiles. This collaboration allows for the exchange of views, likes, and comments, enabling you to tap into and engage with each other's communities.
The Surge of Short-Form Videos: A Global Trend
Short-form video content has witnessed an impressive surge in popularity across social media platforms. According to HubSpot's latest marketing strategy and trends report, the prevalence of short-form videos will continue to rise in 2023. In fact, a staggering 90% of global marketers plan to increase or maintain their investment in short-form videos this year.
The Power of Fusion: Collaboration Posts and Short-Form Videos
The combination of collaboration posts and short-form video content is a winning strategy to maximise your reach and engagement on Instagram. By collaborating with another user, you can create a captivating short-form video that showcases both brands or products. This not only enables you to reach a broader audience but also fosters connections with the other user's followers, building valuable relationships along the way.
Why Settle for One When You Can Have Both?
Integrating collaboration posts and short-form videos is a powerful approach to expanding your brand's reach on Instagram. Take advantage of the collaboration post feature to team up with another user and create engaging short-form video content that highlights the best of both worlds. By doing so, you'll tap into new audiences, forge connections with other communities, and propel your brand to greater heights.
Best Practice
Hong Kong’s Change-Makers
3-part bite-size doco series
3 Collaboration Reels with 3 influencers
Highest engagement rate among the 3 posts: 34%
Average Organic Reach: 1.7k
Full videos on YouTube Channel
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